Typography
The house font
Brandon Grotesque is a sans serif typeface family with six weights and matching italics. It was designed by Hannes von Döhren in 2009/10. The typeface has a functional look with a warm touch. While the thin and the black weights cut a good figure in display sizes, the light, regular and medium weights are well suited for longer texts. The low x-height and the restrained shapes give it an unmistakable elegance.
Typefaces
Print application
Headlines
COVER, CHAPTER PAGES OVERWRITING.
Brandon Grotesque - Medium
Type size 50 pt
Left justified
PAGE OVERWRITING.
Brandon Grotesque - Medium Italic
Type size 24 pt
Left justified
Subheadlines
PREVIEW
Brandon Grotesque - Medium
Font size 12 pt
Left justified
INTERPRINT
Brandon Grotesque - Medium Italic
Font size 12 pt
Left justified, uppercase
Fließtext
FLOWING TEXT
Brandon Grotesque - Regular
Font size 10 pt
Justified (last line left justified)
PREFERENCES FLOWING TEXT
Brandon Grotesque - Medium Italic
Font size 10 pt
Justified (last line left justified)
Never do that
Examples of "no go's"
In order not to reduce the brand value, it is essential to adhere to the specified font rules. Under no circumstances may AHT’s defined house font be changed arbitrarily or manipulated or modified as in one of the following examples.
Text is never cut
You need further information
or have questions?
Our marketing team will be happy to provide you with further information, additional documents or helpful tips and tricks at any time.